Prime Day is Here, and TV Deals Start at Just $70
This year’s Prime Day deals is the perfect time to upgrade your TV and catch all the FIFA action live. Solid discounts can help you snag even the premium brands like Samsung for less, while budget-friendly options from brands like Insignia offer even better value. Grab these TV and accessory deals now, and catch every goal and match without standing in the sultry heat. Here are some of our best picks on top-rated TVs that are a steal right now.
Whatever your budget, there’s a fit — from premium OLEDs to wallet-friendly sets that start under $200. Our CNET shopping experts have done the digging and gathered the strongest TV deals you can grab right now. New discounts keep showing up as the sale runs, so we’ll refresh this page often. Make sure to swing back for each new wave of bargains.
If you’re hunting deals beyond TVs, our roundup of the best Apple deals has discounts on iPads, AirPods and more.
Best Prime Day TV deals
Thanks to its stunning OLED display with “great contrast levels and highly saturated colors,” the S90F Series tops our list of the overall best TVs for 2026. TV expert Ty Pendlebury praised its excellent image quality and fluid 120Hz refresh rate, and while he found it to be a little pricey, it’s a serious bargain at more than $1,000 off.
The Hisense QD7 series is our top pick for those on a budget. It features a stunning 75-inch QLED display with 4K resolution and Dolby Vision support for exceptional contrast and vibrant colors. Plus, the seriously immersive Dolby Atmos audio puts you right in the middle of the action.
Another great option for those on a budget, our experts named the QM6K Series as the best TV you can get for less than $1,000. Reviewer Ty Pendlebury loved it, stating: “The TCL QM6K has some of the best picture quality, including great black levels, for an LCD-based TV.” It also features a gaming mode, Bluetooth connectivity and four HDMI ports.
This Toshiba TV is almost 44% off right now, which means you can snag the 65-inch model for just $300. It’s fairly basic, but still features a 4K LED display, Dolby Vision support and a 60Hz refresh rate. Plus, it comes with an Amazon Alexa built in.
This CNET Lab Award winner boasts unrivaled color accuracy, making it one of the best TVs on the market in 2026. According to our reviewer, it “sets a new standard for gaming and movie watching among premium TVs,” and you can grab it for a whopping discount with this deal.
If you’re after the ultimate upgrade this Prime Day, this is the deal for you.
Samsung’s sleek The Frame TV looks more like a piece of art than a piece of tech. It has a stylish design with a customizable bezel to help it blend with your home’s decor. It also features a stunning 4K QLED display and doubles as a digital picture frame with hundreds of works to choose from.
This record-low price on the Sony 85-inch Bravia 9 Mini LED QLED TV can make it feel like you’ve brought the movie theater home this summer. It has anti-reflection and wide-angle technology, which makes a noticeable difference to the viewing experience in bright rooms.
More Prime Day TV deals:
- Roku 40-inch Select Series HD TV: $150 (save $80). This 2026 TV runs on our favorite smart TV platform.
- Roku 50-inch Select Series 4K QLED TV: $230 (save $70). This Roku TV features on our list of best budget TVs because of its easy to use interface and features. If you’re looking for a no-hassle option, it’s definitely the one to consider.
- Roku 75-inch Plus QLED TV: $600 (save $300). Access over 500 free channels with Roku, and enjoy a built-in subwoofer to enhance movie nights.
- Insignia 50-inch F50 Series 4K Fire TV: $160 (save $140). This budget-friendly Best Buy TV just got even more affordable. The 55-inch version is just an extra $20.
- Pioneer 75-inch Class LED 4K Roku TV: $400 (save $210). A massive 75-inch screen for less than $500 makes this Pioneer TV a great bargain.
- Hisense 65-inch S7 CanvasTV: $800 (save $500). If you don’t want to fork over thousands for Samsung’s Frame TV, the Hisense CanvasTV is a cheaper alternative.
- Insignia 65-inch QF QLED TV: $300 (save $200). Get a roomy 65-inch screen with its bezel-less design and access to Fire TV.
- LG 65-inch UA7050 UHD TV: $330 (save $160). Bring the theatre home with 4K resolution and the Filmmaker mode.
- TCL 65-inch Nxtvision TV: $772 (save $528): This TV turns into a picture frame and displays artwork when it isn’t in use.
- TCL 55-inch QM7K Mini-LED QLED TV: $498 (save $152). A budget find that delivers modern specs. This TCL TV is perfect for gamers, movie watchers and more.
- TCL 65-inch QM64L Mini-LED QLED Fire TV: $530 (save $270). An Amazon-exclusive budget pick with mini-LED QLED, up to 144Hz and Fire TV.
- TCL 65-inch QM8K Mini-LED QLED 4K TV: $998 (save $502). A bright mini-LED step up from the QM6K, with 144Hz for gaming and sports and Bang & Olufsen speakers.
- Samsung 55-inch S90F smart TV: $998 (save $400): Samsung’s S90F TV features a 144Hz refresh rate, perfect for gaming.
- Samsung 65-inch U7900 Series 4K TV: $300 (save $170). With a 65-inch display, this midrange Samsung TV is the ideal size for most living rooms.
- Amazon Ember 55-inch 4-series TV: $280 (save $180): This 55-inch TV is a great option for spare bedrooms and more.
- Amazon Ember Artline 55-inch TV: $700 (save $200): A TV that turns into a work of art when you aren’t using it.
- Roku Smart TV 2026 65-Inch Select Series: $350 (save $100): This 65-inch TV features a QLED screen with HDR10 and 4K resolution for bright and vivid pictures.
- Samsung 43-Inch Class The Frame LS03F 4K QLED Smart TV: $648 (save $250). Resembling real art, this slim TV delivers smooth visuals and good VRR gaming performance.
- Hisense 55-inch S7 Canvas TV: $700 (save $300): Hisense makes a ton of TVs these days. But the CanvasTV looks just as good when it’s off as when it’s turned on.
- Hisense 65-inch U8 Series ULED Mini-LED: $900 (save $300): This TV has mini-LEDs and anti-reflection pro to level up your watching game. It also has a refresh rate that’s nearly as fast as your reaction time, ensuring a solid gaming experience.
- Hisense 75-inch U6 Pro QLED TV: $849 (save $551). Enjoy smooth live sports and game nights with a 144Hz refresh rate and glare-free image from any corner.
- LG Amazon Exclusive 65-Inch QNED AI 4K QNED73B Series: $480 (save $120): A big screen TV with A7 AI, QNED color, HDR10 Pro, and AMD FreeSync Premium and ALLM for better picture, game and clarity.
- Sony 65-Inch Class 4K: $598 (save $202): Perfect for gamers, this 65-inch Google TV has exclusive PS5 features, along with 4K HDR, Dolby Vision and Dolby Atmos.
- Hisense 65-inch U8QG Mini-LED QLED 4K TV: $900 (save $300). One of the brightest TVs we’ve tested this year, with strong out-of-the-box accuracy and a deep gaming feature set.
- Hisense 75-inch U7 Mini-LED 4K TV: $1,000 (save $1,000). Thousands of mini-LED backlights and a 165Hz refresh rate make this big screen a great pick for sports and gaming.
- Insignia 85-inch QF Series 4K Fire TV: $660 (save $440). An 85-inch QLED for under $700 is a rare find, and this model comes with Fire TV and full Alexa built in.
- LG 55-inch QNED84B AI Mini-LED 4K TV: $600 (save $100). This 2026 LG set comes with Mini-LED technology, variable refresh rate (up to 144Hz) and Filmmaker mode, making it a solid purchase for gaming and movie watching.
- Roku 32-inch smart TV: $130 (save $50): Perhaps too small for a living room, this 32-inch TV is the perfect size for a bedroom or kitchen.
- Samsung 32-inch Fire Q8F 4K TV: $348 (save $50). This model supports Samsung Vision AI and 100% Color Volume, and it’s now $50 off.
- Hisense 32-inch QD4SR Roku TV: $110 (save $90): Not all TVs have to be huge and cost thousands of dollars, as this bargain model proves.
- Insignia 32-inch F20 Series LED TV: $70 (save $60). Get a smart Fire TV, HD resolution and built-in Amazon Alexa compatibility for under $100.
- Samsung 50-inch Class U8000H Series Crystal UHD 4K: $300 (save $50). This Samsung TV offers Wi-Fi and Bluetooth connectivity, 4K resolution and Samsung TV Plus for just $300.
- Samsung 85-Inch Class QLED Smart TV: $1298 (save $400). Enjoy 4K resolution for a cinematic experience, tear-free and smooth gaming on a massive, slim screen.
- Samsung 65-Inch Class OLED S85H: $1698 (save $300). This TV has AI-powered voice enhancement, Dolby Atmos for multidimensional audio, and NQ4 AI Gen2 for advanced picture quality.
- Sony BRAVIA 3 II Smart Google TV: $748 (save $52). Snag this TV if you want a cinematic picture and sound without paying a hefty price.
- Toshiba 55″ Z670R Series: $550 (save $349). Great option if you’re looking for a budget-friendly TV without compromising on solid picture quality and sound.
When is this year’s Prime Day sale?
While Prime Day typically takes place in July, Amazon is kicking things off a little early in 2026. This year’s sale started on June 23 and will run through June 26. There are tons of deals already live, so you don’t have to wait and can start saving big.
What will be on sale for Prime Day?
The real answer is just about everything. We saw over 100,000 deals during last year’s sale, which covered everything from the latest Apple earbuds to everyday essentials like coffee pods. Some of the absolute best deals are on top tech and big-ticket items like TVs and laptops, plus there are tons of discounts on smaller appliances like air fryers, Bluetooth speakers, and much more. Amazon has also slashed prices by up to 65% on its own devices.
Do I need a Prime membership to shop the sale?
A Prime membership is not required to take advantage of these deals, and thousands of offers will be available to everyone. However, we do expect to see special offers and steeper discounts exclusive to Prime members. The subscription also comes with a ton of other perks, so if you’ve been thinking about signing up, now’s a great time to do so.
